Assembly review (2026): pricing, features, pros and cons
Updated 7 min read
Assembly is a polished branded client portal, formerly Copilot, with billing, forms and an AI app builder. It starts at free, then $49/mo, pricing grows by client contacts, and it's best for firms that want clients to pay, sign and check status in one branded place.
- Starting price
- Free, then $49/mo
- Pricing grows
- by client contacts
- Free plan
- Yes
- Unlimited team users
- No
- Integrations
- 2
- White label
- Branding on all plans; custom domain from Professional
- AI
- AI app builder for custom portal apps
Overview
Assembly is a branded client portal and CRM for service firms. It was called Copilot before the rename, and Portal before that. Founded in 2020 and based in New York, according to the company, it focuses on a polished client-facing experience with messaging, billing, contracts, forms, tasks and files built in.
Its newer angle is an AI app builder. You describe an app or start from a template, approve a plan, and Assembly builds it and deploys it inside the portal, with sign-in, roles and permissions handled, using monthly build credits. Assembly's own examples include an onboarding wizard, a client performance dashboard, document collection and service request intake. That gives firms a way to add a custom client tool without hiring developers.
Pricing is tiered by active client contacts and included internal users. Assembly says its ideal fit is 2 to 50 internal users and 5 to 500 or more active clients, and it lists accounting, law, agencies, consulting, financial advisory and real estate among the firms it serves. The pricing works best for firms with few staff and many clients, and costs more as the team grows.
Key features
Billing and payments
Clients can view and pay invoices inside the portal, and Assembly lists invoicing and payments among its core features. Payment processing fees apply when you collect payments, but the rates aren't listed on the pricing page.
Contracts and forms
E-signature contracts and forms with intake workflows sit next to billing. Onboarding a client, signing the agreement and collecting the first payment can all happen in one place, which is the core of Assembly's appeal.
Files, data rooms and review
Secure file sharing and data rooms are listed. Clients can upload designs or PDFs for review with comments pinned to specific spots, and staff can request documents that clients upload against a checklist.
Messaging, tasks and knowledge base
A Messaging Center handles client communication, tasks sit alongside it, and a knowledge base is available for self-serve answers. Notifications come wired into the apps you deploy.
AI app builder
The AI app builder creates apps and deploys them into the portal. The free plan includes 75 build credits a month and 3 apps, and Starter includes 200 credits and 5 apps. On paid plans, extra credits are $0.60 each and extra apps $5 a month. AI model selection starts on Professional. Assembly describes the process in four steps: describe the app or start from a template, approve a plan, build and deploy, then iterate. It says no separate hosting or login setup is needed.
AI-powered CRM
The CRM covers contacts, companies and automations, and the apps you build read from that client and company data. It's a lighter CRM than a dedicated sales tool, but it keeps client records in the same place as the portal.
Integrations and API
Assembly connects through Zapier, Make and an MCP connector from Starter, with an API from Professional. You can embed tools like Airtable, Calendly and ClickUp inside the portal through iFrames.
Compliance
Assembly says it's SOC 2, HIPAA and GDPR compliant. The Advanced plan adds an audit log, enforced MFA and a HIPAA BAA, and Enterprise adds custom SSO.
What it's like for your clients
Assembly's portal is clean and modern, and it covers the moments clients care about in a transactional relationship: signing, paying, filling in a form and finding a file. Clients sign in with secure magic links, so there's no password to forget. There's no native mobile app for clients. Assembly says they use mobile-friendly browser links instead. Because sign-in is by magic link, clients only need access to their email, which removes one of the most common reasons clients stop using a portal.
For requests, Assembly describes a service intake pattern: the client picks a service, completes a scoping form and submits it, and the status stays visible to them. Document requests work as a checklist the client uploads against. Feedback on designs or PDFs can be pinned to a spot on the file. Conversations live in the Messaging Center, so the client doesn't need to search their inbox for the latest update.
What it doesn't do on its own is manage the conversation. A vague request arrives as written, unless your scoping form forces structure, and if a client goes quiet, someone on your team does the chasing. You can set up CRM automations and build custom apps to help, but briefing and follow-up stay a team job by default. On the free plan you can test the full client flow with up to 5 contacts before paying anything.
Strengths and limitations
Strengths
- Clean, modern portal clients find easy to navigate
- Billing, forms and contracts inside the portal
- AI app builder deploys custom apps into the portal
- Free plan for up to 5 active contacts
Limitations
- Plans capped by active client contacts and internal users
- Custom domain and badge removal need Professional ($139/mo)
- Request briefing and client follow-up stay with your team
Pricing
Free covers 5 active contacts and 1 internal user. Starter is $49 a month for 50 contacts and 1 internal user. Professional is $139 for 500 contacts and 3 internal users, and adds custom domains, the API and removal of the Assembly badge. Advanced is $599 for unlimited contacts and 5 internal users. Extra internal users cost $39 a month each on Professional and $79 on Advanced. Enterprise starts at $2,000 a month with unlimited internal users and custom SSO. Yearly billing lowers the paid plans to $29, $99 and $499 a month.
For a 5-person team with 10 clients, contacts aren't the problem: even at three contacts per client, 30 contacts fits Starter. Internal users are. Starter includes 1 and can't add more. Professional includes 3 and adds users at $39 a month each, so five people is $139 plus $78, or $217 a month, with the custom domain included. Advanced includes 5 for $599, which only makes sense if you need its audit log, enforced MFA or HIPAA BAA. On yearly billing, Professional with two extra users drops to $157 a month.
Team size is what moves the bill. A 3-person team with 10 clients fits Professional at $139 a month, with the custom domain included. A 15-person team on Professional is $139 plus twelve extra users at $39, or $607 a month. Advanced adds users at $79 each, and Enterprise starts at $2,000 a month with unlimited users. If you're a two-person firm with 40 clients, though, Starter at $49 is very good value, provided one internal user is enough.
| Plan | Monthly | What you get |
|---|---|---|
| Free | Free | 5 active contacts, 1 internal user |
| Starter | $49 | 50 active contacts, 1 internal user |
| Professional | $139 | 500 contacts, 3 internal users (+$39 each), custom domain |
| Advanced | $599 | Unlimited contacts, 5 internal users (+$79 each) |
Integrations: Zapier, Make, API, MCP connector, Embeds (Airtable, Calendly, ClickUp).
Who it's for
A good fit if
- Firms that want clients to sign, pay and check status in one branded place
- Small teams with many clients, where only a few internal users are needed
- Firms that want custom client apps, such as dashboards or onboarding wizards, without a developer
- Regulated firms that need HIPAA with a BAA, on the Advanced plan
- Firms that want a knowledge base so clients can answer their own questions
Look elsewhere if
- Teams of five or more who don't want to pay for Advanced
- Teams that want request briefing and client follow-up handled for them
- Clients who expect a native mobile app
- Firms on the Starter plan that need more than one internal user
Assembly alternatives
DoraFree, then $10/client/moDora prices per client with unlimited seats, so a five-person team pays $90 a month for 10 clients. Pick it if briefing and follow-up are your bottleneck and you'll keep invoicing in another tool.
SuiteDash$19/moSuiteDash includes invoicing, e-signing and a white-label portal with unlimited users at a flat price. Pick it if Assembly's user caps are the problem and you can handle more setup.
HoneyBook$36/moHoneyBook links proposals, contracts and payments in one flow for independent service businesses. Pick it if you're a solo business focused on booking and billing clients.
The verdict
Assembly is a strong pick when the portal's main job is transactions: contracts, invoices, forms, document collection and files, presented well, with magic-link sign-in that keeps clients out of password resets. The AI app builder adds real flexibility for firms that want a custom dashboard or onboarding flow. Watch the per-user cost past three people ($39 each on Professional), and expect your team to keep doing the chasing. For small firms with many clients that bill through the portal, it's one of the most polished options here.
Frequently asked questions
Is Assembly free?
Yes. The free plan covers up to 5 active client contacts and 1 internal user, with 75 build credits a month. Paid plans start at $49 a month.
Is Assembly the same as Copilot?
Yes. Assembly is the new name for Copilot, which was earlier called Portal.
Does Assembly have white label?
Branding is on every plan. A custom domain and removing the Assembly badge need Professional, at $139 a month billed monthly.
Does Assembly have a mobile app for clients?
No. Assembly says it has no native client mobile app; clients use mobile-friendly browser links.
How many team members does Assembly include?
1 internal user on Free and Starter, 3 on Professional, 5 on Advanced and unlimited on Enterprise, which starts at $2,000 a month.
Assembly vs Dora: which is better?
Assembly is better if you need invoicing, contracts and payments inside the portal. Dora is better if you want an AI account manager to brief requests and chase clients, with unlimited seats at $10 per client.
Compared in
Facts from Assembly's own site, checked November 8, 2026. Confirm current pricing on the vendor's site before you buy.